This year it all started with a dress. Yes, a dress. The super glamourous frocks that the medal and flower bearers wear on the podium. British Cycling's brand conscious events team had hand selected the dress to compliment the branding of the event and new website and worked with me to make sure it all tied in - literally, we did tie it in, choosing ribbon that perfectly complimented the outfits and using a completely red palette across all the flowers to make sure they stood out on the television and on the tables. Yes, alongside decorating the VIP suites in the M.E.N Arena, the velodrome is one of the biggest venues we've ever put our flowers in!
So, with this in mind we used incredible red roses in the bouquets, red tulips on the VIP tables and roses, tulips and seasonal flowers for the displays. All perfectly arranged and proudly put in place and checked during daily deliveries. Here's some behind the scenes shots (and a few moments of starstruck floral pride!)
Enjoy the read!